BROADCASTING VS. OTT COMPETITION: HOW LEGACY NETWORKS AND NEW STREAMING GIANTS REDEFINE THE MARKET

Terrestrial dramas have long been established as mainstream TV shows, produced and broadcast through terrestrial broadcasting stations. In contrast, Over-the-Top (OTT) services are web-powered streaming platforms, with Netflix, regional streaming services, and domestic platforms being leading competitors. As 후후티비 새주소 audience preferen